Bells Arcade is located at the northern end of Ingoldmells’ main tourist area, on the bustling corner of Roman Bank and Anchor Lane. The location benefits from two nearby open-air pay & display car parks, offering good value all-day parking while remaining within easy walking distance of the main Ingoldmells strip. This corner is also a lively leisure hub, surrounded by food and entertainment attractions including the eye-catching Rock City, Coastfields arcade and the popular O’Grady’s Show Bar, which features a large outdoor seating area. There is step-free beach access here and public toilets as well as various seating options.
Bells Arcade itself occupies an impressive frontage along Anchor Lane and the main car park, with the venue featuring a large wraparound covered foyer area. There are multiple wide entrances, all offering step-free wheelchair-friendly access around the building. Visitors can expect bright, colourful signage, kiddie rides, mini claw machines and even a boxing punch machine outside the venue during high season to entice passers-by. This amusement arcade is also home to a café with outdoor seating areas, an Orbitors track, a large prize shop and customer toilets.
Claw Machines
Claw machine enthusiasts will love this venue, with a huge and eclectic mix of crane machines offering something for every type of player. The collection includes both modern machines and old-school favourites, with some still offering classic pricing from just 20p per play.
In the foyer, visitors will find rows of classic Elaut EX1, Maxx Grab and Mega Crane machines, alongside the oversized ‘The Big One’, where players can try their luck at winning life-sized plush prizes.
The arcade also features a selection of modern crane games, including WinFall Revolution, Skillcut Barber and joystick-controlled E-Claws, adding variety for experienced players and newcomers alike. Younger visitors are catered for too, with Shining Cube and Toybox mini games offering smaller-scale prizes. Prices start from 20p per play, with many machines offering multiple plays for £1.
Kids Arcade Games
Bells Amusements has no shortage of fun games for children, with a great range of kiddie rides located in the foyer area. These include horse rides, rocket ships, Rocket Wheels, race cars and a three-horse carousel, all offering the perfect photo opportunity for little ones in a safe and welcoming setting.
There are also several arcade machines designed for pint-sized players, including a mini Find-a-Key with instant win lockers, the four-player Dinosaur Era and two-player Ice Man water gun shooters.
The Orbitors track is another attraction aimed at younger children, offering a safe and exciting introduction to bumper car driving for first-time riders.
Coin Pushers
Step inside the main area of this large arcade and visitors will find an impressive range of coin pushers, from seaside classics to the latest 2p machines packed with shelf prizes including sweets and lollies, keychains and mini plushies. There are also kiddie steps here so smaller players can enjoy the fun.
Ticket Coin Pushers
The central area features a great range of fan-favourite coin pushers, including games such as Sweet Falls, Busy Bees, Rainbow Riches, Jurassic Park, Minions, Rock-n-Reels and Monopoly, all well-stocked and offering ticket wins.
Classic Coin Pushers
Exploring further, tuppenny falls fans can discover classic coin pushers including the Electrocoin Bar-X machines, which are rarely seen today. Near the Orbitors, visitors can also find several Cromptons Carousel and Flippa Winna machines, perfect for fans of traditional coin flipper games.
Closed-loop Pushers
For arcade explorers who love the latest advances in gaming, look no further than the fantastic range of closed-loop pushers and coin stackers at this venue. Machines include Tornado, Tower Island, DC Superheroes and the hard-to-find Galaxy Hunter from LAI Games.
Classic Arcade Games
Fans of classic arcade games will love Bells Amusements, with a varied selection of traditional arcade machines spread throughout the venue. From timeless multiplayer favourites to single-player action, there is plenty to keep arcade enthusiasts entertained.
Among the classics are the vintage Whittakers Greedy Gobs and Roll-n-Bowl roll-down games, which were among the first ticket redemption games ever made, along with a Deal or No Deal quiz machine for fans of trivia.
The café area is home to several air hockey tables, including a Pac-Man Smash, while a row of four pool tables makes this the perfect hangout area for friends to relax, compete and enjoy some friendly rivalry.
Arcade racing game fans can jump behind the wheel of Fast & Furious Tokyo Drift and Mario Kart Arcade GP DX, or take to two wheels with Super Bikes 2.
Arcade shooters include Aliens Armageddon, The Walking Dead, Jurassic Park and AR Sniper, offering a mix of cooperative and competitive action. There is also a mini block stacker game called Pile Up and a unique instant-win machine called The Magic Safe.
VR Games
For something a little different, Bells also has a two-person pod-style VR simulator, complete with a touchscreen offering a wide selection of virtual reality experiences. Fans of retro arcade attractions will also appreciate the classic Mad Wave Motion Theatre and Typhoon, both early pioneers of the motion simulators enjoyed today.
Ticket Arcade Games
Bells Amusements Arcade does a great job of combining classic arcade favourites with modern ticket-paying entertainment. It is not only the coin pushers that offer ticket wins, with a wide variety of arcade games also rewarding successful players with tickets to exchange in the prize shop.
These include a six-player Scooby Doo Racer, two Crazy Typhoons, Space Invaders Frenzy, Candy Crush Saga, Pac-Man Chomp Mania and the colourful Pac-Man Swirl.
Fairground Games
There is a dedicated section for fairground-style games, bringing classic carnival challenges indoors. Visitors can enjoy two-player Down the Clown, Milk Jug Toss, three-player Ice Ball skee-ball, Lane Master bowling and the ever-popular coconut shy.
Wheel Spinners
Bells Amusements venue also has a great range of wheel-spinning ticket games, including Monopoly Go, Triple Turn, Treasure Quest and Big Win Super Spin, where players can spin for the chance to win large ticket jackpots.
Prize Shop
After collecting tickets, visitors can head to the ticket eaters to tally their totals before exchanging winnings at the extensive prize shop. Prizes range from toys and sweets to larger gadgets and collectables.
Ticket Slot Machines
It’s not just pushers and large arcade machines, though, as the Bells venue also has an impressive range of ticket slot machines in a variety of formats. There are rows of triple-row slots, including Aladdin and Cops & Robbers, as well as Crazy Chicken, which has a digital screen offering a winnable jackpot of 1,600 tickets.
A standout attraction is Temple of Tickets, a large community sit-down game featuring an upper feature board. At the rear of the venue, there are several standalone ticket slots, including Adders & Ladders, Ozz, Route 66 and Pieces of Eight.
Fruit Machines
The fruit machine selection at Bells Amusements is particularly impressive, with a wide variety of machine types spread throughout the venue. Triple-row favourites include Crazy Gang, Bullion Bars, Golden Game, Party Time and Monopoly, alongside standalone £5 jackpot machines such as Homer's Meltdown, Deal or No Deal, Super Line-Up and Crazy Fruits. Eagle-eyed fruit machine fans may also spot two Electrocoin Bar-X machines featuring the rare Flutterbox upper feature board.
The real highlight, however, is the exceptional selection of community sit-down machines. While many arcades only have space for one or two, Bells boasts two Adders & Ladders machines and Deal or No Deal: Bankers Bonus, all with giant game boards. There is also a six-player Gold Rush and Party Time Arena, plus four-player Bullion Bars and another Party Time Arena.
There are also skill ball games dotted around and additional low-stakes fruit machines in the adult gaming area, so be sure to explore there as well.
Slots Lounge
The adult gaming slots lounge is located in the centre of the venue and is accessed via a single entrance. It is a spacious, high-quality gaming area with an impressive selection of machines. Fruit machine fans will be particularly pleased, as there are just as many classic fruit machines as there are digital slot terminals.
There is a strong selection of the latest digital slot terminals, featuring hundreds of playable games from providers such as Blueprint Gaming, with both £100 and £500 jackpot machines available.
The fruit machine offering is equally extensive, with classic £100 jackpot titles including Deal or No Deal: Make or Break, Time to Play, Cops & Robbers, Decade and East or West Wing. Other favourites include Popeye, Kung Fu Pounda and two arch-top Crazy Fruits.
Fans of retro fruit machines are also well catered for, with several classics dating back to the £25 jackpot era, including Triple Sevens, Bar-X, Party Time Arena and several more.
Venue Verdict
Bells Amusements is a standout example of how a UK seaside arcade should look and feel in 2026. This large venue offers an impressive balance of classic nostalgia and modern entertainment, combining rare traditional machines, community games, ticket attractions, VR experiences and the latest arcade technology.
The depth and authenticity of the collection is what makes Bells special. A machine mix of this scale could only have been built up over several decades, creating a genuine arcade atmosphere that cannot simply be replicated with a collection of brand-new machines.
The venue has got the balance exactly right, offering something for every generation while preserving the character and charm of traditional seaside amusements. From classic favourites to the latest interactive experiences, Bells Amusements is a fantastic example of how UK arcades can continue to evolve while staying true to their roots.
| CATEGORY | RATING |
|---|---|
| Family Fun | ★★★★★ |
| Atmosphere | ★★★★ |
| Tickets for Prizes | ★★★★★ |
| Fruit Machines | ★★★★ |
| Casino Gaming | ★★★★ |
| VENUE VERDICT | ★★★★ |
Our guide showcases many of Bells’ standout machines, but it only scratches the surface of what this impressive arcade has to offer. Visit in person to discover even more games, hidden gems and surprises waiting to be found.
- Bells Amusements Arcade, Anchor Lane, Ingoldmells, Skegness, Lincolnshire,
Monday: 10:00am - 6:00pm
Tuesday: 10:00am - 6:00pm
Wednesday: 10:00am - 6:00pm
Thursday: 10:00am - 6:00pm
Friday: 10:00am - 6:00pm
Saturday: 10:00am - 6:00pm
Sunday: 10:00am - 6:00pm